It’s no secret that marketing, and indeed business as a whole, is more competitive now than ever before. In this tough economic climate, it becomes all too easy to place copywriting in the cross-hairs, questioning whether it’s truly worth the investment in a dedicated professional when the task of writing copy could instead be delegated to other marketing personnel.
What is a brilliant citizen experience? It’s one that is safe, fast, easy, personal, and useful. Sounds straightforward enough, but in Canada, we have a long way to go before government services are delivered in the at-our-fingertips approach that citizens, as customers, have come to expect.
At T4G, we’re firm believers in doing the right thing. Not just morally and ethically, but technically too. Our job is to understand current and emerging tech and how these tools can benefit our clients’ businesses. We LOVE technology. But sometimes, that can be a problem.
When faced with a problem, our first instinct is to leap to solving that problem – often by simply throwing technology at it. What results is a solution in search of a problem. We’ve failed to take that critical first step – making sure we’re solving the RIGHT problem.
Thinking outside of the box can be difficult, and some of the journey to unconventional thinking depends on changing the way we understand design and the accessible end user experience.
To help change the way we think about accessible web solutions, we need to dispel the myths and the negativity that surround accessibility. We need to escape the box.
What it was like to participate in Aimia’s Data Philanthropy marathon
Last month, my colleague Ron McKay and I had the opportunity to donate our time and expertise to a charitable cause at Aimia’s Data Philanthropy event. This annual event is aimed at bringing together analytics professionals and students to put their collective minds towards improving the work of a non-profit organization.
Managing innovation can be tricky. Instead, focus on creating the right conditions for innovation.
Although there are many tools and processes that can be employed for innovation, rigorous process and enterprise systems can have a negative impact on innovation efforts by suppressing creativity and spontaneity. I’m an advocate for an alternate model – one that is centered in attitude and behaviour. Instead of attempting to manage innovation, I believe that organizations should focus their resources on setting the conditions that will allow innovation to thrive.
Embracing change to become a master of the digital domain.
Digital transformation is tricky. For starters, it can mean a lot of things to a lot of people.
It can also be anxiety inducing. Digital transformation can sound like an event that happens in a moment in time, which may present paralytic pressures to be sure that organizations are doing it right, only to leave them with no progress.
T4G and a Halifax start-up are using emerging medical technology to benefit orthopedic patients and medical practitioners.
We love a challenge. So when OrthoMX Inc., a local medtech startup, called on T4G to help them improve the orthopedics patient experience, the team stepped up. We were asked to build an app for medical professionals and patients used to record patient walking patterns and monitor joint health over time. The mathematical and technical requirements of the app presented us with a complicated challenge.
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Brands are embracing gamification. Want to learn more about game development and design, but not sure where to start? Try a Game Jam.
Other than a brief addiction to Tetris (when I played so much I actually started dreaming in Tetris pieces) I have not played a video game since the days of old Nintendos, Super Mario Brothers, and Duck Hunt. But when a number of T4G developers (who also happen to be avid gamers) offered to fill me in on a creative project they’d been working on, I decided the time was right to, well, get with the times.
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We’re always looking for new challenges and teammates.